The top reasons why people buy
Is it to make more money, get praise, avoid effort or save time? These are some of the reasons why people buy anything – and if you apply it to advertising and marketing, then you need to be aware of what these are.
Why do people use your services? Let’s say you are a physiotherapist. People buy from you because they want to have piece of mind, improve health and prevent stress. When it comes to writing your website copy or newsletter, you’d need to cater for these reasons.
The same formula applies to financial services, commercial cleaners, website designers – any profession, really.
Copywriters can help join these dots for you.